Sun Tzu 4 Small Business | Strategy And Tactics, Technology And Leadership, Management And Marketing For Small Business Owne

Firstly we looked at some of the equipment we use for doing our podcasts. We use the Audio-Technica ATR - 2100 USB.  This is a great directional microphone that cuts down  Mackie 802 VLZ4 - We use this mixer to be able to do a mix minus setup to be able to record Skype interviews.  It is a little technical and I am no expert in it, but I tried software like Pamela recording and it didn't produce great audio quality.  We have 2 sound cards in my PC and I find the call quality is a lot better now. Audacity is the software that we use to record our podcasts.  It is great software and best of all it is free. We use Libsyn for our podcast hosting.  These guys do a great job of the hosting and statistics that we need to see how many people are downloading the podcast. We then discuss itunes podcast connect statistics.  The iTunes data covers only some of your listeners, but it gives you some very powerful statistics that you can use to understand what your listeners are interested in. The iTunes podcasts statistics