Sun Tzu 4 Small Business | Strategy And Tactics, Technology And Leadership, Management And Marketing For Small Business Owne
10 - How to market a boring Small Business
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:31:54
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Sinopse
We look at modern marketing and some of the tactics that we have used to be able to grow our business. In Tech Focus, we look at my new Acer Great Wall of Data. I've put 4 x 27" Acer monitors, with a special monitor stand. This has enabled me to create content a lot quicker because I can not only have multiple windows open, but I can see the windows I need with the information that I need. It is also great for customer meetings, being able to have all the data that we are talking about at the one time. When we started this podcast we had 15 staff and we have now just hit 25 people. How have we been able to scale this business? One part of that is finding the new customers to allow us to scale up. There are a lot of tools available these days, but a lot of Small Business Owners are running 'boring' businesses. I view Extreme as one of those. A boring IT business which people don't want to see in their Facebook feed, so what kind of marketing is it that we have done. Yellow Pages is dead now, (well prac