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EPISODE #74: HOW IS THAT GOING TO HELP ME BOOK MORE WEDDINGS? Summary: As wedding photographers, we’ve got a lot on our plates. Most people don’t realize that aside from actually shooting weddings, we’re marketing and branding our businesses, networking with other vendors, and constantly developing our people skills. Clients don’t appear just like that and it’s an ongoing process to ensure we are booking enough weddings to make our businesses financially viable. With so many things to deal with behind the scenes, it can be really easy to become overwhelmed and lose focus. Which is why it’s important to step back and ask yourself, “How is that going to help me book more weddings?” At the end of the day, we need to be making a profit and investing our time, energy, and money in the right area is crucial to ensure that happens. In this episode, we’ll chat about different ways you can use your time and money efficiently to ensure you book more weddings (as well as discuss a few areas that might not be so useful).