Dealersedge Q&a With Mike B

Link for Handouts: http://dealersedge.com/Media/MediaManager/dkk1.pdf Online Workshop! Air Date: Thursday November 3, 2016 at 1pm Eastern/ Noon Central/ 11am Mountain/ 10am Pacific Featuring: Chris Hill of Aronson Advertising Program Length: 60 Minutes In the world of "Search" and even more so in the portion of that world know as "PPC", or Pay Per Click, the only constant is change. What you thought you mastered last year has undoubtedly changed and the true advantages go to those who keep their knowledge and skill current. That is the subject of this workshop presented by Chris Hill a PPC expert from Aronson Advertising in Chicago. Chris will feature real world updates on: What to expect from a properly managed PPC campaign Branded keyword search terms Dynamic used car PPC ads How PPC ads are graded, ranked and presented to a searching consumer The importance of "relevance" and "quality" scoring