Solar Power World

Aurora Solar has been researching what makes solar sales proposals successful. The company interviewed homeowners at different stages of the buying process and talked with solar sales professionals to gain insights into the solar sales process. In this Solar Speaks podcast, we talk with Rahul Nihalani, head of growth at Aurora Solar, about what the company learned from this research and how you can apply them to your solar business. See Aurora's blog on its research efforts here: http://blog.aurorasolar.com/what-makes-a-solar-sales-proposal-successful-5-tips-for-proposals-that-close/