Simon Scholes

Superbowl 55 is this weekend, and one of things people watch the event for is to see the adverts. However, there's always been a story to the best performing advets. Last year it was Mr Peanut.....a week before superbowl 54 he was killed off by Vayner Media who where controlling the creative, but then during the superbowl the new baby peanut was introduced. Now Mr Peanut isn't as much of a character here in the UK so this ad kind of passed us by, but, in America the storyline gripped people, just like Nescafe did in the 80's in the UK, with a will they won't they storyline. I also want to help you keep telling stories with your content rather than just doing it this week for #nationalstorytellingweek so here’s what’s happening in the calendar for you to tie yourself content back into and begin thinking about the stories you can tell. Email: simons@perceptionstudios.co.uk SOCIAL MEDIA ► Snapchat - http://www.snapchat.com/add/stopjabbaingon ★ Twitter - http://www.twitter.com/simonscholes77 ► Instagram -