Simon Scholes

HAVE YOU EVER PAID FOR A POST? Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. So, as Instagram is owned by Facebook (and has access to all of that data), it allows for awesome targeting if you know who you’re trying to reach. Sponsored posts are also not in your face on Instagram, so they’re less likely to be ignored than a typical online banner ad. Sponsored Instagram ads can have a massive impact when they’re well-targeted and take advantage of Instagram being a visual medium. Make sure your sponsored posts are some of your most visually appealing work.