Simon Scholes

HOW CONSISTENT IS YOUR CONTENT? As with all social media, Instagram works on rules like this. The fact of the matter is, the next bright idea, the next amazing piece of content you put out could be the one that goes crazy and increases your brand and businesses reach exponentially. However, if you’re currently sat creating content on a sporadic basis, or even worse almost never, then the audience you have will go and consume from those who are creating consistently. Also, you’ll find the algorithms will forget about you and your content, the less you post the more they favour those that post consistently and drop your content down into peoples feeds. The reason for this is interactions etc. If someone is posting consistently, their audience will slowly build as will their contents interactions i.e. comments, thumbs up, watching the full video, clicks on links etc. etc. If you don’t post often then when you do the algorithm will favour their content over yours in someones feed as they’ve interacted more