Simon Scholes

IT’S A MARATHON NOT A SPRINT Yesterday was #londonmarathon day. I take my hat off to all those who managed to get around the 26.2 mile course. As a former athlete, this isn’t an event I ever considered doing, 1500m in the decathlon was quite enough for me. However, the London Marathon has a lot of similarities to building a social media channel. Yes I know we all want that amazing audience for our social media channels, however, we can’t always get what we want. When it comes to building an audience of value who’ll interact with your content it takes consistency and a whole lot of patience, it takes tome, just like training for a marathon. More and more people are using social media every single day for their brands and businesses. However, in connection to this, a lot of these people are also thinking that a single social media post will be the answer to their prayers and bring them lots and lots of business. Social media is not a place to sell, it is however and excellent place to build brand, to b