Simon Scholes

SELLING ISN’T A DIRTY WORD So, as you know with my content, I regularly speak about the importance of being social on social media. We all know the fact that people buy on emotions, so the question is, how much of an emotional connection are you creating between you and your audience. Social media is an excellent opportunity for you to create a connection with your audience, especially those people you may never have a chance to actually meet. It’s also not the most terrible thing in the world now and again to actually sell on your content……this isn’t an OK to go ahead and sell in every single piece of content, and in fact hard selling is right out, but, when you give so much value with your regular social media content, putting in an ask now and again isn’t awful. I.E. You’re an accountant, you’ve given hints and tips as to how to do your own accounts, what you can claim for and can’t etc. etc. and then in tax season, you drop in the ask, if you’re still struggling, we’d be happy to help…..NOT……Hey, it’