Simon Scholes

Moving forwards with your content, and the potential amount you have to put out can be exceptionally daunting. One of the biggest sticking points for most brands and businesses I speak to is the fact they’re not prepared for the amount of content, and even more so, what they’re going to be talking about in the coming weeks and months. This is why in January I spent the entire month pushing for you to create a marketing plan for the coming 12 months. So many people will spend time setting goals etc. but forget to do the same with their marketing. If you understand what your message is going to be week on week, when you’re creating what, and when that what is going to be posted, and where, then life suddenly becomes a whole lot easier…..well at least your businesses ,marketing life does. However, the planning process isn’t just limited to January, so, if you’ve not got a plan in place yet, now is the time to star, because if you’ve been following my content for a while, you’ll remember, PREPARATION PREVEN