Ecommerce Uncovered Podcast

Just how exactly did Neville Wright manage to build his business up from nothing to employing over 120 people and turning over around £40million per year? Find out in Part 2 of the interview! KEY TAKEAWAYS Kiddicare’s customer-centric approach was achieved face to face and needed to be transferred to the internet. The first Kiddicare website took 2.5 years to get up and running and was launched on Christmas day in the late 90’s. Dealing with people's objections to putting credit card details online and also wrong items being delivered due to the colour difference between PC monitors. In 1999 people’s screens would often show different colours. Re-configuring packaging due to products being handled eight different times before reaching the customer. Suppliers wouldn’t want to provide alternate packaging so Kiddicare put cardboard sleeves on the products with the logo printed on, so not only was it on the box, it was also in front of the courier, the customer, anybody in the depot would see it. We scrutinis