Alaska Tracy Podcast

  I had the privilege of interviewing Land’s End Resort Sales and Marketing Director Mike Dye. Remember to download Alaska Tracy’s Free Gift at the end of these show notes! To be perfectly honest, I was a little nervous about this interview as Land’s End is well known to Alaskans as being the go-to place when staying in Homer. Alaskans provide 50% of their business! Land’s End location is perfectly situated at the end of the Homer Spit. The views of the ocean and mountains are priceless. I was fortunate enough to capture this moonrise from our bedroom (photo above)! What a pleasant surprise it was when I met with Mike. I had asked him if he would talk about Land’s End Mission and Vision statements and share three to five secrets to Land’s End success. When I sat down to talk to Mike before our interview, I was in awe of what he told me. The Resort owner, Jon Faulkner, had spent the last 6 to 12 months with the team at Land’s End doing a renewal of their Mission, Vision, Mantra and logo. Because I host work