12 Minute Convos W/ Engel Jones

Previous Episode 1721 Drew Neisser is founder & CEO of Renegade, the NYC-based strategic boutique for B2B innovators. Uniquely wired as both strategist and writer, Drew has helped dozens of CMOs unleash their inner renegade and told the stories of over 350 marketers via the #2 podcast for CMOs called Renegade Thinkers Unite, his CMO Spotlight column for AdAge, and his 1st book The CMO’s Periodic Table: A Renegade’s Guide to Marketing. His 2nd book, Renegade Marketing: The 12-Step Playbook for B2B Innovators will be released in late 2020.  Drew and the Renegade team have won just about every award imaginable for creativity and marketing effectiveness. Among Drew’s credits, naming the Toughbook for Panasonic which he helped grow to over a ½ billion in sales, repositioning a wide range of B2B brands including Case Paper, Cofense, Riskified, Tungsten Networks and Utak, conceiving the HSBC BankCab, a guerrilla marketing campaign that delighted New Yorkers for 11 years and crafting the enduring tagline, “Where