Blazers' Den

Weddings, market research and storytelling that drives change with Andy Whittaker

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Sinopse

Andy Whittaker is Director of Market Insights at WeddingWire, a leading technology company serving the $100+ billion wedding, corporate, and social events industry. As a client-side market researcher with 15+ years experience in both qualitative and quantitative methods, his efforts to better understand customer mindsets have directly led to the development of brand and product strategy.      Resources From this Episode: Connect with Andy WeddingWire  Data Points: Visualization That Means Something, by Nathan Yau