Maharajas of Scale

PC Mustafa or PC as he prefers to be called had to walk miles to go to school. At a certain point, he considered dropping out as he was a below average student. He continued this streak of being a below average student into adulthood. Smitten by the IIM Campus in Bangalore and being unable to summon the courage to request the security guard to let him take a peek, he swore he would get in right royally. He eventually got into the hall of fame. Around the same time, he was throwing around ideas with his cousins in Bangalore to start something. One thing lead to another and they ended up starting a business manufacturing and distribution of Idly batter. But the road was not an easy one. How did PC overcome challenges and make ID the largest fresh food distributor in the world? This is the story