Maharajas of Scale

Vaitheeswaran - widely known as father of India's e-commerce business has done it all in his life. He worked for a large corporate house before taking a plunge with fellow colleagues to start India Plaza, India's first and foremost e-commerce startup that wracked up innovation after innovation in its decade plus existence between 1999 and 2013. The India Plaza story reads like the George Lucas innovation factory having spawned India Plaza, Fabmart and Fabmall, India's first online and offline grocery businesses. The Offline Grocery business eventually became More which came a full circle after being acquired by Amazon. Vaitheeswaran has started up again, with "Again"Drinks with his previous co-founder - Sundeep. He describes "Again" as a WTF Drink - A Wholesome, Tasty and Filling Drink that's the world's first drink to have no added sugar and no preservatives as well as a fantastic shelf life.