Why Not Now? With Amy Jo Martin

Nick Taranto is a former Marine turned entrepreneur. He was fired from his sales job when his boss found a business plan on his work computer, kick-starting Nick’s entrepreneurial journey.   Getting fired was a blessing in disguise. It was just the motivation Nick needed to create Plated, America’s first meal kit company. Nick and his co-founder ideated, grew, and then sold Plated to Albertsons for over $200 million.   On this episode, Nick tells Amy Jo that early entrepreneurs don’t receive a lot of external validation, so it’s extremely important to be internally motivated.   Nick loves building businesses that create good in the world so much that he launched a second product, HOP WTR, during the pandemic. HOP WTR is a healthy alternative to beer. It has zero calories, zero sugar, and no alcohol. It’s filled with adaptogens and nootropics that will help you destress and unwind without the next-day hangover. It even helped Nick lose the 20 pounds he had gained from drinking beer!   Nick is definitely an exp