Why Not Now? With Amy Jo Martin

Jordan, Jake, and Jimmy DeCicco are three brothers with a great story. They founded what is now the $400 million company behind Amy Jo’s favorite morning drink, Super Coffee, from their college dorm room. In this episode of Why Not Now?, the brothers tell Amy Jo about the “boots-on-the-ground” days of the company. Jordan left his college athletic scholarship and Jimmy quit his job on Wall Street to fully commit to starting Super Coffee. They even did their own manufacturing in the company’s early days. The founders also chat about the steps the company took during the pandemic to not only increase their own sales, but to also help others. Jordan, Jake, and Jimmy tell Amy Jo about the values they share with the rest of the company. They realized the company needed more diversity, so they hired an ethics advisor. They also have an honest, vulnerable discussion with Amy Jo about the importance they place on mental health, and taking care of themselves even on their best days. The Super Coffee products are pac