Retail Demi-god

We come from a lineage of humans who behaved as their instincts directed. Now, we’re entrusted to be the face of our brand, satisfy customers and management, manage large operations, co-operate and do the right thing – every time. Our inner primate does not want to sign on the dotted line. A doorway is left open for us to feel opposing emotions to the enthusiastic submission often expected in customer service & the like. Sometimes, we modify our behaviour, #smileandnod, while condemning the situation in a way no one notices. This is almost the solution. Three popular doorways to this primal suffering are archetypal ways of working:The Slave, The Swimmer and The Sloven. Conversely, three archetypal portals: The CEO, The Strategist and the Steward, facilitate the quantum leap from Caveman to Retail Demi-God. This episode is your physiotherapist.