Autism Advantage

Welcome to the Autism Advantage podcast! I’m your host, Tom D’Eri, and my co-host for this season is Tom Sena. Throughout season 2, we’ll be chronicling the process of opening a second location of Rising Tide Car Wash, where we employ people with autism. We’ve been making great progress throughout this podcast. In the previous episodes this season, we’ve talked about planning our second location, the interview and training processes, our successful opening, and the role of our employees who don’t have autism. Now we’re going to talk about digital marketing. One important thing we’ve noticed that we’re lacking is continually engaging with our community and customers, and telling our story. We realized that, while many of our customers understand exactly what our company does, there are quite a few who had no idea. This was our fault for not being clear and outgoing enough with communicating our story, and so we decided to change that. We decided to do this through digital marketing instead of opting for standa