Self Made Man

Michelle and Keith Norris are the founders of one of the most popular events in the United States, PaleoFX. For the past 8 years, more than 8,000 health, fitness, and biohacking experts including Ben Greenfield, Mark Sisson, Dr. Steven Gundry, and Jamie Wheal, descend upon Austin for a three day event that’s become a staple in the industry. But this year, that didn’t happen. As with every other major event in the country, PaleoFX was forced to cancel their event. Imagine this event was your entire business... That you’d spent the last 1.5 years planning, preparing, and investing money into a 3 day show that would produce the revenue needed to cover those expenses, and produce the profit required to keep it going the following year. Now imagine what it must have been like to find out that your event had been cancelled, and that you had no recourse. You’re still on the hook for all of the expenses, customers are wanting refunds, and if you don’t find a way to pivot and figure this out, bankruptcy is the only op