Lucky Roland

Greenwashing is scary shit. Scary in that there are humans out there (plenty of them) willing to put profits over the health of the planet. This post is a brief overview of what greenwashing is, why you might fall victim to it more easily than is comfortable to think about, and how it's gone down in the past in Australia. As for the second half of this podcast... hmm. I guess if you claim to be 100% anything, as soon as you slip up - no matter how seemingly minor the deviation - your credibility stands to suffer. That's the crux of this current Patagonia situation, as - despite all their good work - a mission statement claiming "cause no unnecessary harm" means that profiteering of any kind will be pretty much unacceptable. Certainly that is the feedback being offered by the environmental community in the wake of their new food line, which is sold in single-use plastic packaging. Sigh. I guess nobody's perfect right? It almost seems unfair - Patagonia does a lot more than most in the fight against cli