Design Critique: Products For People

Zac Wertz, inventor of the Beluga Razor, joins Tim Keirnan for an interview about the design of both the Beluga Razor prototype and the BelugaShave.com website. Across 80 minutes of uninterrupted, commercial-free conversation, Zac and Tim discuss hardware and digital designs, including* Their mutual dissatisfaction with modern cartridge razor shave quality, its high cost, and environmental problems* Their appreciation for traditional safety razor shaving* Zac's origin story for inventing the Beluga razor* How Zac designs mechanical prototypes* The design of the BelugaShave.com website to reinforce the Beluga brand* Tim's experience shaving with the prototypeThe Beluga razor combines the advantage of the modern cartridge razor--a pivoting head--with the advantage of the traditional safety razor--its single, double-edged razor blade. Users thus have the low cost, superior effectiveness, and environmental advantages of traditional safety razor shaves without having to learn the fine motor skills needed for using