Bai Banking Strategies

The drive for stellar customer service has been a constant in banking for generations. But the explosion of new digital technologies means a host of new ways to reach that goal—and a good share of confusion as well. Titi Cole, executive vice president, head of operations at Wells Fargo, discusses these issues in advance of her presentation at BAI Beacon 2018. By equipping employees the right way—and satisfying their desire to make a difference—banks can realize quantum leaps in meeting the financial needs of consumers.