Bai Banking Strategies

5.07: Home equity loans: From frustration to acceleration

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Sinopse

While the home equity loan market is picking up, so too is the pipeline backing up for stuck applications waiting to be processed. Automated speed and seamlessness are in demand more than ever, yet critical mass isn't yet an across-the-board reality—a particular pain point among tech-savvy millennial customers. Tim Smith of FirstClose shares how organizations can rise to the challenges and answer the demands of today's customers.