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Brett Minchington: employee experience is what drives the employer branding

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Sinopse

My guest in this special episode of the podcast “Leadership is the Competitive Advantage” is one of the world’s leading authorities and pioneers on employer branding Brett Minchington. Brett is the world’s most published author in employer branding. He drives thought leadership in employer branding through his writing and has up until now published eight books on the subject. Taking advantage of his broad expertise, Brett has consulted in global and national employer branding projects for various companies to assist them develop their employer brand strategy and roadmap through strategic audits and advisory solutions. He has also advised leading employer brand agencies in strategic consulting in different countries to develop their services in these markets. In 2007 Brett commenced his Employer Branding Global Tour and what started out as a 1 year plan has turned into 12 years travelling around the world delivering workshops/ masterclass / Summits and keynote addresses to 1000's of senior managers in more tha