Radio Free Enterprise | Brain Food For Business Owners

My guest on this week's program is Tony Hoty, a marketing and sales leadership expert in the home improvement and remodeling industry. I was very pleased when Tony agreed to appear on Radio Free Enterprise because, even though only a small fraction of my audience is in the home improvement industry, what Tony teaches can have a profound impact on any company of any size in any industry. Effective marketing and sales are essential to the success of every business. And yet, for many business owners, marketing is a mystery and sales is a dirty word. My introduction to a true sales culture came immediately after the dot-com collapse. My tech startup had folded and I found myself with a six-figure lifestyle and a zero-figure income. I had a family to feed, a mortgage to pay, and bills piling up. Out of desperation, I took a job as a salesman for a home improvement company and, though I started out very slowly, by the end of the year I was the top producer in the company and had completely turned my fortunes around