Radio Free Enterprise | Brain Food For Business Owners

In recent years, a new approach to entrepreneurship has been evolving which is often referred to as Conscious Business. According to Wikipedia, "Conscious businesses subscribe to a Triple Bottom Line model of success. They aim to provide positive value in the domains of people, planet, and profit." Although I was aware of corporate social responsibility and values-based investing, I didn't know that Conscious Business was a thing - especially among individual business owners - until I met Kathy Mason. Kathy has been an entrepreneur for most of her career. Today she runs a digital marketing agency and is the host of the Conscious Business Zone podcast. Since being introduced the concept, I've been doing some research on Conscious Business and find that it appeals to me and is in alignment with most of my existing business values and principles. But I can see where some businesspeople might feel that the approach is too "soft" and not well-suited to the dog-eat-dog world of competitive business. In this episode