Epic Success With Dr Shannon Irvine

If you’re in the world of business, you are familiar with copy and messaging.  As business owners, the goal is to deliver our message to potential clients in a way that makes working with us a no-brainer.  But in a world with every bit of information at your client’s fingertips, how do you make your messaging stand out?  How do you avoid the easy route of mimicking someone else’s message and truly delivering your own?  This week on the Epic Success Podcast, I talk with messaging and copywriting expert, Ray Edwards. Ray is a best selling author who has a talent for speaking (and writing) in a way that gets your unique message out into the marketplace. His new book How to Write Copy that Sells (aka my copy bible) is an incredible tool that teaches how to narrow in on your central message.  Did you grab something to take notes with? Because you’ll want to jot down these actionable takeaways. Let’s dive in!  The biggest take-aways from today’s episode are:   “Anybody can follow the framework and fill in the blan