The Big Shift: The Business Of Making A Difference | Personal Growth | Marketing | Sales | Conscious Business | Get Clients

Any time you can get a sit down with Guy Kawasaki, you take it.  Guy was one of Apple’s first full-time evangelists. He is the Godfather of all successful bloggers.  He has founded a successful venture capital company.  He has written some amazing books that I have read cover-to-cover.  He is a student of business and of life.In this podversation, I am going to my best-of interview vault.  I love this one.First, we’ll review why it’s important to recognize when you’re at your peak in life and in business.  Guy explains the key to an excellent elevator pitch, and a few ways business owners can test their technique to make sure they use an effective brand message.Next, Guy opens up about why happiness is unattainable. Instead, he tells us we should strive to find joy in our lives…which just might be easier to do if we didn’t have to sort through so many emails, wouldn’t it?Finally, he puts a Stanford professor’s theory on team building to the test, letting us all in on a little secret to better manage our team