Fresh Tracks With Kelly Robbins

In episode 41 of Fresh Tracks I speak with author, speaker, and radio show host Diane Helbig on the topic of sales. Author of the book Lemonade Stand Selling, Diane shares best practices for understanding what sales is really about…matching a solution to a problem and how to be authentic when selling. Sales is quite simply unavoidable when you own your own business. On the show we discuss what your job really is when you are in a sales conversation. It’s quite simply discovery. Have you not sold before or feel uncomfortable selling? Diane shares with us the best place to get started learning how to sell as well how to determine your value. Knowing who values you and what you have to offer is a key component to successfully serving others. Do you complicate sales with head games, fear and psychology? I know I have! We read books, become stressed for money, and aren’t able to relax and be our true selves in sales conversations because we are trying so hard. Diane provides tips for breaking through some of these