Get Social Health With Janet Kennedy

They say that we learn by our mistakes but wouldn't we rather learn by other's mistakes? Jess Columbo of MedEd Digital joins the podcast to share her tips on "How NOT to launch the biggest social campaign of your career: Lessons from the OHSU Knight Cancer Institute $1 Billion Challenge." That's also the topic of her presentation at the Annual Conference of the Mayo Clinic Social Media Network. The Annual Conference will be held on the Mayo campus in Scottsdale, Arizona on December 11-12, 2017. Jess brings more than a decade of experience developing award-winning digital media strategies for clients in regulated industries. She holds a Masters in Digital Journalism and teaches part-time at Portland State University's Center for Executive and Professional Education. Listen to the podcast or drop in at the time stamps below: 00:56 Intro 02:21 About Jess 05:02 Why go it alone? 05:58 Médecins Sans Social Media 06:51 Are they trying to social? 07:54 How Jess became a keynote 09:12 Dan Hinman shout out 10:12 How no