Entrepreneur 2.0 | Branding | Lifestyle | Online Marketing | Build Your Business With Courtney Mckenzie Newell

Ekaterina Walter is the Co-Founder and CMO of the start-up Branderati, a brand advocate influencer marketing firm. Before her new role at Branderati she was the Global Innovation Strategist for Intel for 8 years. Her book "Think Like Zuck" is a Wall Street Journal Bestseller.  In this episode we will cover: Why tons of likes are not the goal and what is How to handle negative publicity on social media The 5 P's to business Why P2P is the new B2C How to create a VIP experience for your customers and lots more