7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing & More! My special guest today is Felix Krueger. Felix is the CEO of Krueger Marketing. His company specializes in sales enablement, Account-Based Marketing for B2B enterprises, and he recently launched his podcast, The State of Sales Enablement. Today we talk about how to make sales content a competitive advantage. In this episode: The role of content in sales enablement. Definition of a sales enablement from a sales perspective? The evolution of content in the context of sales enablement and collaboration with marketing. What is the significant difference between marketing content and sales content? How can a content marketer support the sales team? What should they pay attention to? How the current pandemic changed sales and how salespeople build relationships with the customers. In what ways pandemic changed the content use. What are some of the content formats that tend to be a whole lot more popular right now? How can sales fight the distractions of remot