7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing and More. I'm your host Pam Didner. I'm a B2B marketer through and through, and I know that our work can be complex. Today, I'm doing a solo episode, and I want to answer one specific question from one of my community members: "How do I put a content marketing plan together?" In this episode: What is content marketing? What are the different types of content? Why should businesses care about content marketing? What is the purpose of the content marketing plan? How to build the winning content marketing plan? What are some of the critical elements you need to incorporate into a successful content marketing plan? What are the benefits of content in addition to monetization, growing revenue, and gaining followers? How can businesses decide which content they should create? Ten questions any content marketing plan should answer. Quotes from the episode: "There are many benefits of content. One of them is that you control the narrativ