7 Min Marketing With Pam Didner

164 - ft. Kerry O'Shea Gorgone: What You Need to Know About Legal Aspect of Marketing

Informações:

Sinopse

Today, I have a fantastic and fabulous guest, Kerry O'Shea Gorgone, Educational Content Director at MarketingProfs. Kerry is a lawyer, content creator, educator, speaker and host of the Marketing Smarts podcast. She is also Consigliere, Co-Host and Showrunner for Chris Brogan Media, and co-host and producer of Punch Out With Katie and Kerry talk show. She's been helping businesspeople learn what they need to know so they can do the things they want to do. Today we talk about the legal aspect of marketing. In this episode: Apart from non-disclosure agreements, what are some other instances that legal needs to get involved in marketing? The role of transparency in influencer marketing. What are the legal ramifications for live streaming and copyrighted material? What is the role of technology in content monitoring and copyright protection? How to properly (and safely) do live streaming? How can marketers control their environment when they create content. What is the setup, process, must- do's or don'ts for th