7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More with Pam. Today my guest is Moni Oloyede, an Operations Manager at Fidelis Security. Today we will talk about our favorite topics: marketing, marketing operations, MarTech and how to build a MarTech stack for account-based Marketing. Moni has been in the marketing technology space for almost 13 years, at the start of the dawn of a marketing technology platform. She is a 2020 Marketo Champion. Marketing Operations expert, a digital marketing professional and a co-organizer of DC Marketing Tech Talks. In this episode: What is Moni's definition of account-based marketing? What is in-market, and how it can help business? How to identify the right accounts and align the processes with sales? Is it possible to build one Martech stack and support all the channels? How to evaluate Martech and different platforms? What is the best way to set up and build a Martech stack? How to manage a centerpiece tech and should be responsible