7 Min Marketing With Pam Didner

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. Today I have an extraordinary guest, Joe Pulizzi, the godfather of Content Marketing, he began using the term “content marketing” back in 2001. Joe started a business in 2007, and that became the Content Marketing Institute. Probably best known for the event Content Marketing World that began in 2011. Now he is a co-founder and board member of the Orange Effect Foundation, which helps deliver funds to children with speech therapy needs and speech disorder who can't afford it. He is an entrepreneur, investor and marketing speaker. Also, Joe wrote and published several books: Content Inc., Killing Marketing, Epic Content Marketing, a novel The Will to Die, and Corona Marketing ebook. In this episode of B2B Marketing and More, we will talk about content marketing for startups. In this episode: What is Corona Marketing ebook about? What marketers need to do or how can they think differently in a changing business environme