7 Min Marketing With Pam Didner

Hello, everyone! A listener, Ron, sent me a question. He asked me, “Hey, my company doesn't have sales enablement group. Do we need one?” Well, Ron, that's a great question. The need of sales enablement really depends on your sales team and who is doing what to support sales. Chances are, I would say that you already have sales enablement type of functions in your company, but it's really not called sales enablement. Does that make sense? Probably it's part of sales, operations, it's part of marketing or it's part of the product marketing team. They are jobs being done, but it's just not necessarily calling it sales enablement. For example, most of the sales enablement is about training sales how to sell and to know the products or even onboard them when they start. Someone or a group of people are probably already doing that. Right? In some cases, marketers are working very closely with inside sales to supply them messaging, sales collateral, a sales deck, or email templates to enable the sales team. Maybe y