7 Min Marketing With Pam Didner

Hello, welcome to another episode of B2B Marketing and More. Last week, I said that I had one marketing takeaway from the pandemic. Well, I actually have two.   Let’s talk about what I said last week. I shared that it’s important to update your marketing plan when the economy is opening up. This time around, it’s important to re-evaluate your customer’s behavior changes, understand what behavior changes are permanent, and how they affect customers’ buying decisions and the usage of your products and services. Use that insight to update your buyer personas.   Another element which goes side-by-side with buyer personas is your messaging frameworks. Since the customers’ behaviors have changed, you need to review your messaging frameworks and determine if the value propositions, talking points, positioning need to be changed accordingly.   In the previous podcast, my key marketing takeaway was that you need to refresh and update your buyer personas and messaging frameworks before revising your marketing plan.   S