7 Min Marketing With Pam Didner

Welcome to another episode of B2B Marketing and More. I talked to many marketers in the past 6-8 weeks. All of us are looking forward to the re-opening of the economy. Yay! #can’twait   Update the buyer personas and messaging frameworks In the previous episode, I talked about the need to update your marketing plan to align with the reopening. I called out that don’t revise your marketing plan for the sake of revising; you need to understand the behavior changes of your customers which leads to the need to update your buyer personas. B2B customers don’t usually change our behaviors that often so we don’t usually update our buyer personas.   However, I think it’s important to evaluate your customers especially after the pandemic. Understand if there are any behavioral changes you have to take into account. And by the way, the behavioral changes may or may not have an impact on how they use your products. And if there’s a change in how they use your project, another factor you need to look into is your messaging