7 Min Marketing With Pam Didner

Hello, welcome to another pandemic episode of B2B Marketing and More. We are finally seeing the light at the end of tunnel as many states are reopening. Yay! So, are you out and about yet? If you are, have a great time and shop until you drop dead. It’s our official responsibility to stimulate the US economy. I am just having fun with you. But definitely shop, but follow the social distancing rules and stay safe. OK?   So, from this whole drama, there is one giant, giant marketing takeaway out of this unfortunate event. It has to do how I help my clients approach marketing planning.   Many of my clients asked me if they should update their marketing plans, Well, now the states are opening, the economy is probably going back to normal and they just went through a round of marketing plan headcount and budget adjustments during the pandemic.   Now people will start spending again, plus, our company’s business objectives and goals have not changed. Can we keep the marketing plan as it is?   Well, the answer is NO