7 Min Marketing With Pam Didner

125 - Who Owns Sales Enablement and B2B Marketing

Informações:

Sinopse

Hi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. I know that it’s going to be a stressful time for all of us. I do hope that you’ll find time to relax and get a sense of normality from listening to my episodes. Be safe and stay healthy, my friends.   Hello everyone! Today is Sunday. Sunday is both lazy and busy afternoon. It’s a lazy morning and buzy afternoon kinda day. Sunday is the only day that I allow myself to sleep late and wake up whenever I want to wake up. It means that I don’t usually get up until like 10 am, so a very lazy morning of doing nothing. I love it! Then, I start working again on Sunday afternoon, like writing podcast or video scripts or recording podcast and video. Blah, blah blah!   I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between B2B Marketing Group and Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing shou