7 Min Marketing With Pam Didner

Good Morning from Portland, Oregon.   I have a confession to make. I travel a lot and most of my clients are not in Portland, Oregon. The truth is that I don’t know many local marketers. So, I attended a networking event the other day and I had the opportunity to talk to several local marketers.   One of the young marketers I met, Ken, asked me an interesting question: How do I know if a marketing career is right for me? He received a marketing job offer after he graduated from college. The job is not exactly what he expected; therefore, he started questioning whether this is right career path for him. The question he poses is perfectly legit, especially if you don’t particularly enjoy what you are doing.   Pay attention and be in tune with you likes and don’t like. I asked him if he knows what he wants to try next. He said that he is not sure. I also asked him if there are any specific parts of marketing that he enjoys. He said he loves creative and copywriting, but is really not much into data analysis. Yet