7 Min Marketing With Pam Didner

A neighbor kid asked me What is B2B Marketing? B2B Marketing used to be called Trade Advertising or Industrial Advertising many years ago. Overtime, marketers changed the term to B2B marketing, which sounds a lot classier. Business-to-Business refers to products that people buy for their companies, not for themselves, while Business-to-Consumer focuses on selling products for personal use to individuals. Many people may think that marketing is just marketing. Basically, we are marketing products and services, so why does it matter if it’s B2B or B2C? Well, marketers use the same channels to promote products regardless of whether it’s for business or consumer products. Marketing channels are the same, but the approaches to business and consumers are different. There are 5 differences that guide the approaches:  Product Complexity: Business products, such as machinery or software, tend to be more complicated. It’s not just shampoos, clothes, or blankets which are pretty self-explanatory. For business solutions