7 Min Marketing With Pam Didner

I received a question from Keri. She just joined a big tech company. Her job is to enable sales. sales. But there is a catch: she is not part of the established sales enablement team. She is part of the corporate marketing team. When we talked, she was 3 weeks into her job and was not sure what her job is. She feels that there is duplication between her role and that of the sales enablement team, even though her manager assures her that this is not the case. Here is what I told her based on a quick 15 min conversation: First of all, there is no duplication between her and the entire sales enablement team. Sales enablement, in general, focuses on onboarding and training. Their job is to “train” sales and makes sure that sales is ready to sell. Their job is all about training. I told Keri that her job is to enable sales from the marketing side, not about training. And there are many ways marketers can help sales: Content: Marketing creates a lot of content. She can suggest and recommend marketing content which