7 Min Marketing With Pam Didner

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.  In my workshops, one of the key points that I emphasize all the time is the importance of understanding marketing technology. In my 2nd book, Effective Sales Enablement, I even dedicated one whole chapter to technology and its impact on marketers supporting sales. We all know technology is important, we use it every day. But, as a marketer, we are overwhelmed by the continuing evolution of technology and have a hard time keeping up. Here are 3 ways that you can keep up with martech. Pick up a field that you want to understand more It doesn’t matter if it’s social media, search, events, email or what not. Martech vendors are constantly exploring the latest technologies to refine and improve their platforms with additional features. With more features, they can be more competitive and, of course, they can also charge mor