7 Min Marketing With Pam Didner

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.  I was listening to Kyle Porter, CEO of Salesloft, deliver his keynote at SaaStock17. It was a great keynote. The key take-away: let’s not forget that sales is about building human-to-human connections. He was saying that AI and technology are not here to replace sales people. If AI or technology is done right, it’s about bringing more humanity to the overall sales experience. It’s about giving insights so that you can better serve your customers. That’s the irony of AI. Using artificial intelligence to augment real human connections. Build that 1:1 experience with empathy and caring. I love the way he thinks and approaches AI and other technologies. I understand that AI and technology is about automation and scalability. That’s how I think about it as well. When I talk about AI, I tend to focus on what AI can do to aut