7 Min Marketing With Pam Didner

A friend’s friend, Ryerson, reached out to me and wanted to know how to make the transition from a corporate marketer to an independent consultant. How did I build my personal brand? How did I get speaking gigs? How did I get interview opportunities? Here is what I shared with him: don’t worry about what I did. Work on four things first.  These four elements will shape what you should do next. Focus on small wins: If money is an issue, you need to have income immediately. The best way is to contract with former employers. There are always things that need to be done. Assuming that you left on good terms, contracting back is an option to keep you afloat. Network, network, network: Go through your contact list. Set up coffee meets to let everyone know that you are available, and you are looking for opportunities.  I told Ryerson that he needs to reach out to past colleagues and agencies and let them know that he is available for hire. Meeting face-to-face is more powerful than short email exchanges.  Craft you